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November is coming and, with it, one of the most awaited campaigns of the year, Black Friday. Most of your subscribers are probably waiting for it to start in order to take advantage of the offers and promotions that are usually presented. In addition, the proximity to the Christmas holidays means that many are taking advantage of it to advance their purchases.
If you want to make the most of it through email marketing, we offer you a new free template designed for Black Friday. With this customisable email template, you will be able to send attractive and focused on the main objective of these campaigns: conversions.
The purpose of this Black Friday email template is one and very clear: to increase conversions. So that your subscribers end up making a purchase or booking a service on your website, we have included a main block where you will be able to explain what discounts you will offer during Black Friday and what code should be entered in the shopping cart to obtain the advertised benefits. Next to it, a button with a CTA that you should present in the most attractive way possible to increase clicks. If you want your call to action to be effective, remember that it is important to be clear about your objective and that, if you start reinforcing it in the subject line, you will increase its effectiveness.
To improve conversion results, a countdown block is built into the Black Friday campaign template. The sense of urgency will encourage your subscribers to meet their goal. Set it up to show your contacts the deadline until which they can benefit from your promotions. Seeing that they have less and less time to take advantage of the offers will increase impulse purchases.
In this type of campaign, it's a good time to experiment. Which subject would be better, one that focuses on the maximum discount you offer or another that talks about Black Friday promotions in general? Would you have more clicks with a featured product or another? With Acrelia's A/B Test functionality you can draw conclusions to improve your results.
This responsive template for the Black Friday campaign can be easily adapted to your needs and those of your subscribers, thanks to our easy and intuitive online editor.
In Acrelia News we offer you a wide gallery of email templates to help you create professional email marketing mass mailings.
All Acrelia News' email templates, such as the "Black Friday Email Template" you are seeing now, are responsive and are prepared to be displayed optimally in the most popular email managers, browsers and mobile devices and tablets.
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