How to add videos to your newsletters

With the Acrelia News campaign editor you can add videos to your email campaigns to help you improve your brand image and increase your open, click and conversion rates substantially. 

To add a video to your newsletter you have to follow these simple steps:

1. Edit your newsletter with the Acrelia News campaign editor: In the main menu, go to 'Campaigns - Manage Campaigns', locate your newsletter and click on the 'Edit' button located on the right side of your screen. If you haven't created a campaign yet, you can do so by going to 'Campaigns - New Campaign' and choose the option 'Use the campaign editor'.
2. Add a video block: To add a video block to your newsletter click on the 'Add content' button in the bottom right corner and choose the video block.

   
    

3. Add the url of the video you want to show in the video block: To do this, click on the video block you have added to your newsletter to open the 'Set up video' screen.

   
    

4. Configure video: You must complete the required information in the following fields:
   • Link: Add the link to the video you want to show in your newsletter. This can be a link to a video from Youtube, Vimeo or videos in .mp4, .ogg, .ogv and .webm format. Make sure the link starts with 'http://' or 'https://'. 
   • Button: Specify whether you want the "play" icon to appear above the thumbnail and its colour (black or white).
   • Thumbnail: You can choose between an image taken from the video itself (Original) or add the image of your choice (Custom).

     

For .mp4, .ogg, .ogv and .webm format videos, the custom image will only appear in those cases where the recipient's email client does not support the playback of embedded videos. In the case of youtube and vimeo videos, the thumbnail with link to the video will always be displayed.

Not all email clients play video directly from the body of the email, but you don't have to worry about that. Acrelia News editor makes sure that your email campaign shows the video player to your subscribers when possible and an image with a link to your video when their email client does not play it. 

You can check the email clients that play video in the body of the emails, on the following link.