Email marketing statistics: Get the most out of it
Once you have sent your campaign, it is time to analyze and study in depth the results you have obtained.
Understanding the information that statistics offer, is key to be able to assess the success or failure of a campaign and help you set suitable corrective measures for your future sendings.
In this guide you will find detailed explanations of the meaning of the most popular email marketing metrics, what are the values that you should get from each one of them and tips to optimize your email sendings.