Design responsive templates for email marketing

If you use an email template with responsive design will get your newsletters and email campaigns properly adapt to any mail reader, device or browser. So all your potential customers will see your messages well and can respond to them.

Why should your email marketing be responsive?

There are three main reasons why using an adaptive template in your email campaigns is a good practice.

The main reason is that users use different devices depending on the time of day and the activity they are developing. If you take into account the time of the week you send your message, your email must be able to be read from your computer, mobile or tablet to take into account the context of the reading.

It is also important to use a good responsive template because it helps improve the user experience : if they can read the texts and see the images effortlessly, they will spend more time and increase the reach of your message. This will reduce the unsubscribes in your database and increase the possibilities of purchase.

In addition, your corporate page should also be adapted for mobile so your newsletter cannot be left behind. If you offer them opposite experiences, your brand image could be negatively affected.

How is a campaign sent with a responsive template?

The adaptive templates are designed so that they are not distorted and are attractive both in computer and mobile devices: They adjust to the width of the screen from which the mail is consulted getting so that they always look as you prepared them.

In Acrelia News we offer you a wide template gallery to sending a responsive campaign does not involve any effort. We have hundreds of them waiting for you to personalize them in a couple of clicks and thus include your corporate colors and commercial texts.

If you prefer, our powerful editor allows you to create messages with a professional design. You can add a header, headlines, images, buttons, videos and other elements without worrying about anything else because we assure you that they can be seen on all devices.