Related terms

• Greylist
• SMS (Short Message Service)
• Sent SMS

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White routes

When talking about SMS campaigns, the term "White Route" refers to how the campaign will be sent, in contrast to the terms "grey route" and "black route." The route we choose will determine the economic cost of the shipment but also its effectiveness and quality.

White routes, in this case, differ from the rest because they have an agreement with the telephone operators in the country where they are operating. This makes the routes direct, more reliable, and with a secure connection, resulting in a higher delivery rate than other available routes. Additionally, using this route complies with data protection legislation.