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Video email marketing

Email marketing tactic that involves including a video in the campaign, either to be viewed within the email or on YouTube if a substitution image is displayed. This approach increases the Click-Through Rate (CTR) and can also boost the open rate if the word "video" is used in the subject line.

How does video enhance email marketing campaigns?

In an effort to boost interaction with subscribers, brands are increasingly incorporating videos into their campaigns. This resource can increase the click-through rate of your emails, the time spent reading them, and the likelihood of emails being shared and forwarded to others, thus increasing virality.

Furthermore, it can enhance the sender's brand image, leading to increased user loyalty and improved sales. Strategically adding clickable links can redirect the user to websites or other channels, facilitating cross-selling.

Additionally, including videos in your campaigns sets you apart from competitors who do not use them, as videos have a greater impact on your audience due to their speed and ease of comprehension.

In what types of email campaigns can I include a video?

Videos can be used for a variety of purposes, so you can include them in any campaign where you believe they can help you achieve your goals.

For example, if you want to announce an event, you can use a video to present the most relevant information and use real images. This approach can help bring the reality of your event closer to your contacts and encourage them to confirm their attendance.

If your goal is to welcome and introduce your company, including a video can be an excellent idea. Transparency is one of the best ways to connect with your subscribers. You can share your daily tasks, introduce your employees, show how your product is made, or anything else that you believe can make your contacts feel more confident in your brand and create a stronger bond.

You can also create a campaign that includes a video tutorial. It can be an effective way to teach your users how to activate a service or use a new feature. This way, the user receives valuable and relevant information in a creative and highly visual manner.