Related terms

• Click Through Rate (CTR)
• Conversion rate
• Subscriber Retention Rate

WHAT IS ACRELIA NEWS?

Email marketing platform with everything you need to design, send campaigns, and perform upmost efficient tracking

Response rate

Percentage of responses to a message in relation to the total number of mailings sent. It is understood by "response" when the subscriber clicks to complete the action that has been requested, not necessarily when "responds" from the email manager. Unlike the click-through rate, it measures only those achieved by a single link.