Related terms

• SMS (Short Message Service)
• SMS marketing
• SMS Length

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Rented phone list

A list of mobile numbers belonging to current or potential customers of a company to which there is temporary access, and its use is limited according to the contractual conditions formalized between the provider and the client.

Reasons NOT to rent phone lists

Having your own contact list, even though building it from scratch and gaining a considerable number of subscribers is a long-term race, has advantages over working with a rented contact list:

• SMS campaigns work better when sending information to contacts who genuinely chose to receive your communications. If you send to subscribers from a third party, they may feel annoyed and unsubscribe or not read it.
• When renting a contact list from a third party, you are unaware of its quality: How old is the list? Is it up-to-date? How often does the owner send communications from third parties? Are the contacts on this list "burned out" because they receive a high number of commercial communications? All these questions can affect the performance of your campaign.