Related terms

• Subscribers list
• Rented list
• Permission marketing

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Purchased list

Email addresses that are sold based on volume and not on their quality. They may be organized thematically or by sectors, but it cannot be guaranteed that they have been obtained with the users' consent. That's why their legality is questionable, and it's not a good practice to use them for sending campaigns.

Why is buying email lists a bad idea?

Buying email lists provides you with an immediate contact list, and you can quickly gather a lot of data from these contacts. However, the drawbacks of such actions outweigh the benefits.

Firstly, it violates the General Data Protection Regulation (GDPR) by sending emails to people who have not given their consent to be included in a mailing list.

Secondly, purchased email lists often have incomplete or false data, which results in a poor quality-to-price ratio. Additionally, it can lead to delivery problems and harm your reputation. Combined with the fact that you don't know if recipients are interested in your content, the results of your communications are usually not good. Many recipients will mark your emails as spam, reducing your delivery rate, and email providers may penalize you.

What are the alternatives to buying email addresses?

If you want to increase your number of subscribers, you should offer interested parties the opportunity to register for your newsletter by integrating a registration form on your website or blog. Use a double opt-in process to comply with the General Data Protection Regulation. This way, you won't acquire contacts as quickly as by buying email lists, but you'll have much more qualified contacts who are genuinely interested in your content. In addition to placing the form on your website or blog, you can also take advantage of social media, as they allow you to convert your followers into subscribers using forms.

Another effective way to grow your contact lists is by offering something of value in exchange for subscribing to your mailing list, such as the ability to download exclusive content or offering a discount or promotion.

Finally, don't forget to leverage trade shows, events, and your sales team to acquire new subscribers. When you ask in person, there's a greater chance that people will provide personal data, including their email addresses.