Related terms

• Header
• Body
• Preheader

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Footer

In design, the footer is the final part of the template where legal information is usually placed, along with options to update the profile or unsubscribe from the mailing list. It is visually distinguished with a smaller font size and, depending on the design, it may have the same colour as the header to act as a closing element of the message.

What information should be included in the footer of the message?

Typically, the information in the message footer doesn't change from one campaign to another. While its most common use is to include legal information and hyperlinks that allow users to unsubscribe from the list or update their profile, you can take advantage of this space to add other information that you want the user to have.

Originally, it was a part of the newsletter where things you didn't want to highlight too much were included. However, today, this section should be carefully crafted to provide the best possible user experience. Subscribers expect to find valuable information related to your company in the footer.

What types of footers are there?

You can get creative with the footer and make the most of it, as it's one of the most overlooked parts of your emails. There are many diverse options you can explore:

• Promotional Footer: If you want to go beyond just legal information, you can use the footer to display details of promotions or offers mentioned in the newsletter.
• Social Footer: Redirect your contacts to your social media profiles, helping to grow your online communities. Some footers replicate the company's website with links to its main sections.
• Feedback Footer: Include emoticons or icons that allow readers to provide feedback or ratings about your content or emails.

These are just a few examples, and you can tailor your footer to match your specific goals and brand identity. Remember that in a newsletter, every detail matters, and by carefully crafting your footer, you can enhance the overall user experience.