Related terms

• Total clicks
• Unique clicks
• Click Through Rate (CTR)

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Click-map

Visualization of the clicks received by the links in an email campaign is crucial for evaluating the performance of the campaign's design. It allows you to intuitively assess which calls to action have achieved a higher click-through rate (CTR).

What are the advantages of click maps?

The main advantage of click maps, compared to other data, lies in their visually intuitive presentation of the elements in your email that have received the most clicks and, therefore, generated the most interest among your subscribers.

When you send an email campaign, it's rare for each of your links to receive the same number of clicks. Click maps allow you to quickly and visually identify where your contacts are clicking - whether it's on images, buttons, or text.

With click maps, you not only get the total number of clicks for each link and the percentage each link represents in relation to the total clicks, but each link is often color-coded for even more straightforward interpretation. This way, you can easily see which links have been more or less successful.

How can click maps help you?

Click maps are a valuable tool for analysing the results of your campaigns. They help you identify what is of higher or lower interest to your contacts, enabling you to improve the effectiveness of your future campaigns.

For instance, if you notice that a specific area of your template in an email campaign did not generate the expected interest, meaning it received few clicks, you can focus on improving that part in your next email or consider incorporating elements from sections of the newsletter that performed better.

Understanding how your email recipients distribute their clicks provides you with an overview of the types of content that resonate most with your audience. This, in turn, allows you to make informed decisions for future campaigns, continually improving your email marketing results. Identifying which call to action is more compelling, which image copy works better, or which structural elements lead to higher or lower interaction helps you identify what to maintain and what to optimize to achieve your objectives.