Related terms

• IP address
• Whitelist
• Greylist

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Blacklist

A list of IP addresses or domains that have been identified as spammers and are blocked by email providers. You can end up on these lists accidentally.

Is it possible to get removed from a blacklist?

Yes, most blacklists are public, so you can request removal. Moreover, there are various free tools that allow you to check whether your domain or IP has been included in any of the lists and provide you with the steps to request removal easily.

What can I do to avoid being blacklisted?

To avoid being blacklisted, the priority is to use email marketing correctly. By following all the best practices of email marketing, it's very unlikely that you'll end up on one of these lists. These best practices include, among other things, not buying lists, so you only send to addresses you have acquired yourself and for which you have permission to send commercial communications.

Additionally, it's important to maintain the quality of the content you send, establish a consistent sending frequency, and, most importantly, properly manage unsubscribes and spam complaints. It's essential that when a user expresses their desire to unsubscribe from your list or marks your emails as spam, you manage your database effectively to ensure that this person won't receive further communications from you.

Finally, when choosing a platform for sending emails, it's important to select one that not only facilitates unsubscribe management but also cares about your deliverability and sender reputation. These are two factors that will also help you avoid ending up on a blacklist.