WHAT IS ACRELIA NEWS?
Email marketing platform with everything you need to design, send campaigns, and perform upmost efficient tracking
SIGN UP NOWBusiness Model in which companies interact with each other to exchange services or products, for example, raw materials that will be used to create products that will be later marketed to customers.
In this business model, companies do not have a direct relationship with the end consumer, only with the intermediary who sells them (in wholesale) or who needs them to create their own products (raw materials). This means that many B2B businesses do not need to maintain retail stores but instead work in offices and warehouses, resulting in cost savings, especially for businesses with international distribution.
In both B2B products and services, sales activities often take place in professional environments, such as trade fairs or events that facilitate networking. This means that personal relationships during negotiations can influence the closure of business opportunities.
Companies that fall into this business model can include product factories, wholesale stores, and providers of industrial services. These are typically companies with high revenue primarily due to the volume of goods they handle or the number of employees needed to provide their services.
There are many examples of B2B companies, such as office cleaning services, catering for events, a paper factory, an industrial design studio, a logistics warehouse, an online payment platform, a wholesale clothing store, a private-label soap manufacturer for a supermarket chain, and more. Some B2B businesses have B2C equivalents, but not all can be scaled down to a smaller level.
Starting with the database, email marketing for B2B is quite different from the rest. Their list may consist of general email addresses like commercial@ or purchases@, and the recipient of the messages can change throughout the longer purchasing process compared to B2C.
Customer retention is crucial, both because the relationship can become more productive over time with additional orders and because a couple of significant clients can make the business profitable while new clients are being acquired to expand it.
Email marketing serves both for customer retention and acquisition with informative newsletters and lead magnets that grow the database of potentially interested individuals in the business.
© Copyright 2024 Acrelia News | Terms of use | Cookies Policy | Legal notice | Privacy Policy
