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Email Marketing Dictionary
Discover the most used concepts
in
email marketing and SMS
.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
Accept all
Accessibility
AIDA model
Alternate text (Alt)
AMP version
Anti-spam service
API (Application Programming Interface)
Attached
Attribution Models
Auto-reply
B
B2A (Business to Administration)
B2B (Business to Business)
B2C (Business to Consumer)
B2E (Business to Employee)
Big data
BIMI
Black Friday
Blacklist
Blacklist (SMS)
Body
Bot
Bounce rate
Branding
Buyer persona
C
Call to Action (CTA)
Campaign editor
Click Through Rate (CTR)
Click-map
Click-through open rate (CTOR)
Complaint
Concatenated SMS
Contact
Conversion rate
Copywriting
Countdown
CRM
Cross selling
CSV
Customer journey
D
Dark mode
Dedicated IP address
Deliverability
Delivered SMS
Delivery Rate
Disposable email address
DKIM
DMARC
Does not accept SMS
Domain
Domain authentication protocol
Double opt-in
Dynamic contents
Dynamic images
E
Email database
Email filters
Email marketing
Email marketing campaign
Email server
Email Subscriber Lifetime value
Email verification protocol
Email verifier
Emoji
Enriched SMS
Expired message (SMS)
F
Feedback loop (FBL)
Flash SMS
Footer
Forward (FWD)
G
General Data Protection Regulation
Gmail clipping
Goodbye email
Greylist
Growth hacking
H
Hard bounce
Header
Heat map
HLR
HTML version
I
Image blocking
Impressions
Inactive subscriber
Inbound marketing
Inbox
Inbox placement rate
Internet Service Provider (ISP)
IP address
J
Juice Jacking
K
KPI (Key Performance Indicator)
L
Landing page
Lead
Link shortener
Link verifier
Long Code
M
Mail manager
Marketing plan
MCC
Merge tag
Message rejected (SMS)
Message size
Missing rate
MMS
Mobile Network Operators
MSISDN
N
Newsletter
Number Portability Resolution
O
Open
Open Rate
Opens by device
Opt-in
Opt-out
Outbound marketing
P
Pending SMS
Permission marketing
Phishing
Porting
Preheader
Premium SMS
Privacy policy
Promotions tab
Purchase funnel
Purchased list
PUSH notifications
Q
QR Code
R
RCS
Reading time
Recency in email marketing
Recipient
Remarketing
Rented list
Rented phone list
Reputation
Response rate
Responsive design
Retail
Return on Invesment
Roaming
Role address
S
SaaS (Software as a Service)
Scroll
Segment
Sender
Sender ID
Sender Rewriting Scheme (SRS)
Sent SMS
Shared IP address
Short Code
SIM Box
SIM Box Detection
Simjacker
Slamming
Smishing
SMPP
SMS (Short Message Service)
SMS Length
SMS marketing
SMS OTP
SMS recipients
SMSC
Soft bounce
SPAM
SPAM folder
Spam placement rate
Spam trap
SPF (Sender Policy Framework)
SPIM (Spam Instant Messaging)
Spoofing
Squeeze page
Subject
Subscribe
Subscriber
Subscriber Retention Rate
Subscribers list
Subscription form
T
Target
Technology 3G
Technology 4G
Technology 5G
Template
Temporary email address
Text version
Total clicks
Total opens
Tracking
Transactional email
Transactional SMS
U
Undelivered SMS
Unique clicks
Unique opens
Unknown destination number
Unknown operator (SMS)
Unsubscribe
Unsubscribed
Up selling
Usability
UTM (Urchin Tracking Module)
V
Variable Envelope Return Path (VERP)
Video email marketing
VMS
W
Web scraping
Web version
Webinar
Webmail
Welcome email
White routes
Whitelist
