Quality Email Marketing

Email is the preferred channel to receive commercial communications

In 0 seconds email Marketing has generated revenues of 0€

New email users

Having an email account is vital to perform any type of online activity. With a 6% annual increase, there will be 2.943 million active email users by the end of 2019.¹

New email accounts

The annual growth of email accounts is 3%. By the end of 2019, it is estimated that there will be 5.594 million email accounts. The average accounts per user is 1,7.¹

Emails sent/received

In 2015, 205,600 million emails were sent and received per day. The forecast for 2019 rises to 246,500 million emails exchanged daily.¹

Spam sent

116,000 million spam messages are sent every day¹. Unknown sender names and inappropriate subject lines are the main reasons why users report emails as spam.

Traffic Business Email

Email is the main communication channel in business. In 2015, 122 emails have been sent/received on average per user and per day. In 2018, it will reach 126. With a 3% annual growth, it is estimated that 128,800 million emails will be exchanged daily in 2019¹

Traffic Consumer emails

Outside the business environment, the increase of emails sent/received was only 6% in 2015. The estimate traffic for 2019 is 117,700 million emails every day¹

Opens by device

15%

Tablet

33%

52%

Mobile

New mobile devices

The number of mobile devices in use, including mobile phones and tablets, will grow from 9,568 million in 2015 to 13617 millions in 2018⁴

New mobile users

In late 2019, 6.748 million users will use mobile technology, 92% of the world's population⁴

New mobile email users

More and more users use their phones for both professional and personal purposes. The use of mobile email is growing at an annual rate of 23%. In 2018, 80% of email users will access their inbox on their mobile⁴

For 61% of users, email is the preferred channel to receive commercial communications.# With email marketing, conversion rates are three times higher than in social networks.# 44% of users who receive promotional email buy online at least once a year.# 68% of consumers who shop online do it after receiving a promotional email.# Email is 40 times more effective than social networking to attract new customers.# 72% of people subscribe to a newsletter because they expect to receive discounts.# For every dollar spent on email marketing, the average ROI is $44.25. Pew Research Center# Mckinsey&Company# Convince and convert# Direct Marketing Association# Mckinsey&Company# BlueHornet# Experian

563.388

generated every second thanks to email marketing

The email is and will remain the channel with the greatest ROI. For every euro spent on email marketing, the average ROI is about €39. Annual growth in profits generated by email marketing is 18%. At the end of 2018, the profit generated will raise to approximately €20.5 million annually³

As stated in this infographic, Email is more alive than ever: the use of email as well as the number of email users will continue to grow in the coming years. On top of this, remember that email is one of the channels with the highest ROI, and thus it must be integrated in your "marketing mix". Not sure how to proceed?, contact us

Sources

1. Radicati Group - Email Statistics Report, 2015-2019 – Executive Summary
2. Movable Ink - Q3 2015 US Device Report
3. Radicati Group - Email-Market-2014-2018-Executive-Summary
4. Radicati Group - Mobile-Statistics-Report-2014-2018-Executive-Summary
5. Kaspersky Lab - Spam and phishing in Q3 2015

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