Quality Email Marketing

Email, the most efficient channel to boost sales

In 0 seconds email Marketing has generated revenues of 0€

New email users

Having an email account is vital to perform any type of online activity. With a 6% annual increase, there will be 2.849 million active email users by the end of 2018.¹

New email accounts

The annual growth of email accounts is 3%. By the end of 2018, it is estimated that there will be 5.235 million email accounts. The average accounts per user is 1,7.¹

Emails sent/received

In 2014, 196,300 million emails were sent and received per day. The forecast for 2018 rises to 227,700 million emails exchanged daily.¹

Spam sent

171,000 million spam messages are sent every day.¹ Unknown sender names and inappropriate subject lines are the main reasons why users report emails as spam.

Traffic Business Email

Email is the main communication channel in business. In 2014, 121 emails have been sent/received on average per user and per day. In 2018, it will reach 140. With a 7% annual growth, it is estimated that 139,400 million emails will be exchanged daily in 2018.¹

Traffic Consumer emails

Outside the business environment, the increase of emails sent/received was only 0.3% in 2014. The estimate traffic for 2017 is 88,300 million emails every day, and will be maintained in 2018.¹

Opens by device

18%

Tablet

34%

48%

Mobile

New mobile devices

The number of mobile devices in use, including mobile phones and tablets, will grow from 7,700 million in 2014 to 12,100 million in 2018.⁴

New mobile users

In late 2018, 6.200 million users will use mobile technology, 84% of the world's population.⁴

New mobile email users

More and more users use their phones for both professional and personal purposes. The use of mobile email is growing at an annual rate of 23%. In 2018, 80% of email users will access their inbox on their mobile⁴

For 61% of users, email is the preferred channel to receive commercial communications.# With email marketing, conversion rates are three times higher than in social networks.# 44% of users who receive promotional email buy online at least once a year.# Email is 40 times more effective than social networking to attract new customers.# 72% of people subscribe to a newsletter because they expect to receive discounts.# For every dollar spent on email marketing, the average ROI is $44.25. Pew Research Center# Mckinsey&Company# Convince and convert# Mckinsey&Company# BlueHornet# Experian

457.826

generated every second thanks to email marketing

The email is and will remain the channel with the greatest ROI. For every euro spent on email marketing, the average ROI is about €39. Annual growth in profits generated by email marketing is 18%. At the end of 2018, the profit generated will raise to approximately €20.5 million annually³

As stated in this infographic, Email is more alive than ever: the use of email as well as the number of email users will continue to grow in the coming years. On top of this, remember that email is one of the channels with the highest ROI, and thus it must be integrated in your "marketing mix". Not sure how to proceed?, contact us

Sources

1. Radicati Group - Email Statistics Report, 2014-2018 – Executive Summary
2. Litmus
3. Radicati Group - Email-Market-2014-2018-Executive-Summary
4. Radicati Group - Mobile-Statistics-Report-2014-2018-Executive-Summary
5. Marketing Land - Mobile Devices Drive 66 Percent Of Email Opens-Report

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