Blog Email Marketing and SMS

SMTP for transactional emails

Imagen SMTP for transactional em

Transactional messages differ from email marketing campaigns in the fact that they are sent to a single person after they perform a specific action, such as registering on a website. These communications could be sent from the company's mail server, but it is also possible to send them from an external transactional SMTP service to centralise all mailings.

What is an SMTP server in transactional emails?

To send messages it is necessary to configure an outgoing email server, the most common protocol is SMTP (Simple Mail Transfer Protocol). Although it is automated as it can be done with an email marketing campaign, the process of sending a transactional email is similar to the one that is triggered when you log in to your email manager, write and send an email to a person: first it is validated that you have permission and then a filter is applied before it reaches the incoming server.

An SMTP server can connect to a CRM or CMS to use the information needed to manage a transactional mailing, such as when the status of a customer record changes to track a package. These records are combined with marketing messages, such as newsletters or promotions, providing a more global view of the database and avoiding having to manage several services at once.

Types of transactional emails

The same emails can be sent from an external SMTP server as from your own. It should be noted that these types of messages include personal and unique information about each transaction. It is therefore good practice to choose a trusted SMTP provider to ensure that your data is protected.

It is also advisable to be clear about the situations in which these messages will be sent in order to adjust the communication to the data needs of the user. For example:

Registration usually starts with email verification and ends with a welcome message.
The reminder of an abandoned cart is a delicate moment because the user may be annoyed if the communication is too direct.
The confirmation of an order should be personalised with the reference number and details of what has been purchased.
The invoice after purchase must include the validation of the process and the breakdown, as well as the option to download the document.
Password recovery should also have the option to inform that no such request has been made in order to maintain security during the process.

This type of messaging ensures constant and secure communication with the user, which increases the satisfaction of the relationship with the brand.

10 advantages of using Acrelia’s transactional SMTP

Transactional emails have the advantage of being automated, so they do not require constant dedication as they only need to be planned once. It is then when you have to ensure consistency with other communications, provide a good user experience and look for complementary business opportunities.

Outsourcing transactional mailings has the same advantages as bulk mailings from the marketing department, such as the professionalisation of the service with customised templates for each type of communication or expert advice to optimise performance.

In addition, with Acrelia's SMTP server, you will be able to make more efficient and effective transactional mailings because it offers you:

High deliverability: we minimise the risk of messages not reaching the inbox and being considered spam with advanced sender reputation monitoring techniques.
Handling large volumes of messages: corporate servers are often not equipped to send thousands or even millions of messages uninterrupted and instantaneously; ours are.
Statistical tracking: with our advanced tracking tools, you can see who opens your emails and who clicks on links - valuable information for measuring customer engagement.
Advanced authentication and encryption: security is very important at Acrelia, that's why we implement standards such as SPF, DKIM and DMARC to authenticate emails and protect them against phishing and phishing attacks.
Unsubscribe control: do not worry about this type of requests, we manage them automatically to respect the preferences of the recipients and comply with privacy regulations.
GDPR compliance: we help you comply with privacy and data security regulations such as the GDPR.
Unlimited growth: increase the number of emails sent as your business grows without worrying about the limitations of a low-capacity server.
Infrastructure savings: by using our external platform you eliminate the need to maintain your own servers to send emails, significantly reducing your hardware investment.
Specialised technical support: our expert email marketing team solves any technical problem to guarantee the continuous operation of the service.
Budget control: the plans we offer are flexible and scalable to adapt to the volume of emails sent and the specific needs of each business.

If you are interested in our transactional SMTP service for your company, contact us and we will explain the details of how to configure it and the reports we will send you so that you can control how your mailings are working.

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