Blog Email Marketing and SMS

How much does it cost to do email marketing

Imagen How much does it cost to do email marke

All companies are concerned about making their marketing actions profitable and email marketing has proven to be profitable: its Return on Investment (ROI) is $36 per dollar. This is much higher than other media, so it is certainly worth including in all marketing plans. But how much does it really cost, and what needs to be taken into account to calculate its price and still ensure it is cost-effective?

How to calculate the price of email marketing
Factors to take into account to find out how much you will pay
  Number of users
  Number of sub-accounts
  Senders
  Telephone support
  Templates
  Advanced statistics
  Advanced segmentation
  Dynamic content
  Automations
Which pricing model to choose: per subscriber or usage-based?
What is the cost of each email marketing campaign sent?

If you are just starting out in email marketing, you may think that the easiest way to answer this question is to compare the features and plans of email marketing platforms. But you'll quickly realise that you need to have a strategy in place to decide between the different options on the market.

So, also if you are considering changing your tool, we recommend you to have clear answers to these two questions:

How often will you send messages? This information allows you to know the volume of mailings, although you have to take into account that each type of mailing (newsletter, campaign, automation) requires a different frequency. You can make an approximate calculation of how many emails you can end up doing per month considering that the same thing is not always sent to the entire database. Also, in the case of transactional emails, you can calculate them by estimating the expected sales.
To how many subscribers? This is usually the main data to calculate the rates of the platforms, but you also want to know the growth rate to ensure some stability in the future and not have to change when a plan is too small.

The number of mailings and subscribers is essential to calculate the cost of email marketing, but there are other elements that influence the price even more because they may involve additional costs that some platforms add because they consider them to be advanced features.

It is a bad practice for all the professionals who manage the email marketing of a company to use the same user/password combination. It is safer for everyone to have their own username and password and that is why in Acrelia you can have as many users as you need, while other providers charge an additional fee for each user that you added.

For example: in Brevo (ex Sendinblue) having 2 users and 20.000 shipments/month has a cost of €57/month, while we, with the same number of shipments and unlimited users have a plan for only €45/month. In Acrelia, in any type of plan you can create all the users you need without limit or extra costs.

Having different users is important, but it is also important to separate departments into sub-accounts so that they can manage their email marketing independently. It is even more useful for agencies that have to separate information by clients. That's why they are also unlimited in Acrelia, although other platforms consider it a higher-level functionality.

For example: in MDirector, with the plan that allows you to send up to 60.000 emails/month you can have a maximum of 5 sub-accounts for €249/month, but with us, being able to do the same number of mailings per month and without limit of sub-accounts, the price is less than half, only €105/month. In any of the Acrelia plans the subaccounts are unlimited.

Having a default address is practical when there is only one person or department behind the mailings, but if there are different departments, brands or companies, it is mandatory to be able to configure more than one sender.

For example: with 40.000 mailings/month, in MDirector having unlimited senders has a cost of €229/month, while in Acrelia with the same number of mailings and without limitation of senders it is only €75/month. As in the previous cases, in all Acrelia plans you can have unlimited senders at no extra cost.

Having an expert contact person in email marketing is the best way to resolve doubts quickly. In Acrelia, we know that our customers do not want to waste time with bots, but have access to a personalised service from the first moment.

For example: to get telephone attention, in teenvío the cost would be €90/month for 5.000 contacts. With Acrelia the telephone support is included in all plans, and in this case, having the same number of contacts would only be €45/month.

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Sending the emails always with the same design is like always wearing the same clothes over and over. It is convenient to adapt the templates to different situations or types of sending and to do that you need to have many options. That's why our template gallery is accessible to all users.

For example: in teenvío having the possibility of using unlimited templates costs €220/month for a plan including 5.000 contacts, but with Acrelia the cost is €45/month with the same contacts and being able to create as many templates as you want, with no limit in any of the available plans.

Improving is only possible if you get data that allows you to optimise your campaigns, and for that you need a detailed analysis of the results and not just the basics.

For example: in MailChimp having advanced statistics costs €282/month for 25.000 subscribers, but in Acrelia we believe that this information is key for our customers, so advanced statistics are included in all plans. In this particular case, that is, with the same number of subscribers and access to advanced statistics you would pay only €155/month.

Sending the same thing to all subscribers does not help to meet the objectives and also does not contribute to a good user experience because many times the content will not be of interest to the user. This mistake can be the result of a bad choice of email marketing platform and a bad advice from the professionals of the platform.

For example: in MailChimp having advanced segmentation included has a cost of €209/month for 15,000 contacts, while in Acrelia we know that it is key to achieving results, so we offer it in all plans and the cost for that volume of subscribers would be €105/month.

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This functionality should not be advanced or have an additional cost because it is a way to save time in campaign management by being able to create content that changes depending on who is the recipient of an email.

For example: if the database has 15.000 contacts, with MailChimp it costs €209/month and with Acrelia €105/month. In Acrelia, dynamic content is included in all plans at no extra cost.

Another way to save time and provide better content to recipients is to automate as needed for each contact list. This way it is also possible to improve engagement, so we don't think you should limit its use, on the contrary!

For example: With Acumbamail, in a plan of 20,000 shipments, to have unlimited workflows you would have to pay €189/month, while with Acrelia the automations are unlimited in any plan. In this case, having approximately those shipments per month, we have a very economical option of only €45/month.

Most platforms have plans adjusted to the volume of subscribers or the volume of deliveries, although they consider it a base price to which they add additional options, as we have just seen. This is their way of adding extra payments to the basic plan to make it seem more competitive, but it is not always the case.

In Acrelia we have two options:

Monthly plan, the best option at the cheapest price if you make at least one mailing per month.
Pay as you go, for one-off mailings. You only pay for each email sent, no monthly fees.

Our plans include all the features and are designed to simplify the decision of which one best suits your business. They all have the same functionalities, there are no hidden payments or permanence so you can change or cancel the service whenever you want.

*You can check our current rates here.

Email marketing is mass mailings, to hundreds or thousands of contacts at a time, but you can also calculate the individual price: just divide the monthly plan rate by the number of messages or take the total pay as you go directly. The result is that each campaign costs one cent, or even less.

That's why email marketing is so profitable, because the cost in the formula for calculating ROI is very low, so any revenue makes the result high. Much more than other marketing actions. In addition, Acrelia offers options to optimize results and ensure conversion is higher, such as dynamic fields to customize messages, automatic quality tests, email verification, automations or real-time statistics. In this way, the cost does not increase until the subscribers increase, but the benefits they provide do.

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