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Choosing the best font for Email Marketing

Imagen Choosing the best font for Email Marke

Typography is one of the key elements in enhancing the content of your e-mailings. By following these basic rules when formatting your text, you will avoid compromising the readability of your email.

Use standard fonts or provide alternative typographies in the right size to ensure a correct display of your email campaigns, especially on mobile devices.

On any type of devices, the standard fonts are: Arial, Arial Black, Arial Narrow, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, Verdana. If you prefer, you can use other fonts, but make sure to always include a standard font as an alternative.
Titles must have a minimum size of 22 px.
Texts must be at least 14 px to be readable on mobile devices.
Avoid condensed fonts and those who do not have a uniform spacing, as they tend to lose readability.
The standard versions of Arial and Verdana are usually the easiest to read.
Do not justify texts. Unjustified texts are easier to follow since the length of the lines is different. A good practice is to align texts to the left and not exceed 50-70 characters per line to make it easier to read.
Select a colour that contrasts sufficiently with the background so that the text can be easily read. The best option is to use a monochromatic palette, choosing a lighter shade for the background and a darker one of the same colour for the text.