10 ideas for email marketing campaigns in October

Category: Email Marketing

Although there are still three months left in the year, in October everything seems to be focused on preparing the last campaigns that will make the season end well. However, this month there are some dates in the calendar that can be interesting for your business if you plan them in advance.

Here are 10 suggestions for your October marketing campaigns!

 

Coffee Day

1 October is coffee lovers' day. You can celebrate it with them in the office or in your shops, for example with their photos next to the machine or by giving one free coffee to anyone who makes a minimum purchase. You can also take advantage of this day to encourage your subscribers to recommend you to their contacts and invite them to visit you together for a coffee.

Source: Really Good Emails

 

Architecture Day

On the first Monday of October, you can encourage your clients to visit your offices or factories, either by a prior draw or by making a selection that is of commercial interest to you. The excuse of celebrating this day can also be used to organise a photo contest in which subscribers have to send their images related to buildings or monuments, for example showing your product.

Source: Really Good Emails

 

Instagram's anniversary

On 6 October 2010, this social network was born and today it is very present in the marketing strategies of companies. Celebrate it by remembering some of the first photos your brand published, reviewing the milestones of your account or perhaps organising a competition among your Instagram followers.

Source: Really Good Emails

 

Mental Health Day

10 October is not a day to be taken lightly. Mental health issues are more prevalent around us than it seems and helping to address them is in everyone's hands. Send a mailing reminding how to make good use of your product so that it is not affected or explain how you contribute to the mental health of your team. Also, the first Sunday of October is also Depression Day.

Source: Really Good Emails

 

Columbus Day

12 October is a bank holiday in Spain and a time to highlight what this day means for your company. Maybe it's time to dedicate a mailing to talk about the internationalisation of your email marketing to reach Latin America or just to warn in a corner of the newsletter that the business hours change.

 

Plain Language Day

Plain language refers to how institutions talk to citizens, but companies can also use it if they make the wording of their texts easy to understand. Celebrate it on 13 October by explaining to your customers that you use it to strengthen the trust they have shown in you and that is why you avoid confusing small print that complicates communication.

 

Ethics Day

The third Wednesday in October is Ethics Day. Conveying your company's values is something that should permeate all your messages, but you can also make one dedicated to this topic to demonstrate its importance internally. Another option is to extrapolate ethics to your sector and make a mission statement or a guide to share your vision with your audience.

Source: Really Good Emails

 

Libraries Day

24 October is another special date to bring back or start building your corporate library. You can make it exclusive to clients to give additional value to the subscription. Add recommendations from staff or users, for example with a campaign asking for help. You can also run a promotion where you raffle a batch of books for your customers' private libraries.

Source: Really Good Emails

 

Halloween

Some people experience 31 October as a second Carnival, a little more terrifying, but equally sweet and fun for the little ones. The older ones will also enjoy some special offers and seeing the decoration of the shop windows or the header of your newsletter. You have many options to make a special mailing!

 

Regional days

9 October is Valencia's day and 25 October is the Basque Country’s Day. If you have shops or offices in these communities, you can make a reminder along with Columbus Day that October has several days that will affect your customer service. You can also make a special mailing just for subscribers in those areas and celebrate it with a related image and a gift voucher for the next purchase.

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