10 ideas for email marketing campaigns in November

Category: Email Marketing

There are businesses for which November is a key month because it concentrates a good part of the end of the year turnover thanks to the Black Friday campaign. It is an important date, yes, but there are also companies that prefer to communicate with their customers for other reasons and call their attention with different proposals. Our recommendation: add to your mailing calendar those days that interest you and don't do it just because the rest are occupying the inboxes of your subscribers.

Here are 10 proposals for your November marketing campaigns!

 

Ecology Day

1 November is a public holiday, All Saints' Day, but this day was also chosen to celebrate Ecology. If you add that 3 November is the day of the Biosphere Reserves, you get an opportunity to remind your subscribers of the actions that are carried out in your company to make your product more environmentally friendly or how much you contribute to reduce their carbon footprint by using your services.

Source: Really Good Emails

 

No Wi-Fi Day

8 November is the day to switch off, literally. The idea of turning off Wi-Fi is a good fit for businesses related to leisure and catering, i.e. those that can encourage their customers to reconnect with family and friends and get bookings or purchases in the process. It can also be used to promote mindfulness in any situation, such as a meeting within a company or even in the gym.

 

Inventor's Day

On the following day, 9 November, Inventor's Day is celebrated in honour of the person who made Wi-Fi possible, Hedy Lamarr. You can take the opportunity to highlight those inventions that you have contributed to your sector or explain the innovations that have been made in its history if you prefer a more timeless communication as a note in your corporate newsletter.

Source: Really Good Emails

 

Quality Day

World Quality Day is celebrated on the second Thursday of November, although a few years ago it was extended to cover the whole week. If you have certifications or internal protocols that demonstrate your commitment to customer satisfaction, now is the time to communicate this to your subscribers! It can also be an opportunity to ask them for their expectations or general feedback and collect useful data that can be useful for the company.

 

Singles' Day

On 11 November, the graphic nature of the date (11-11) is used to celebrate singleness. Shops use it more as an alternative to Valentine's Day than as competition to the nearby Black Friday, so although there are also promotions, the communication is different. On Singles Day you won't find 2 for 1, but you will find offers for products that are for individual use.

 

Day for the Elimination of Violence against Women

This day may go unnoticed due to its proximity to other commercial dates, but on 25 November the aim is to give visibility to this scourge in order to achieve social change. You can send a message of support for this cause and explain your company's internal policies. It is not a commercial opportunity, but rather a branding opportunity.

 

Black Friday

The fourth Friday in November, or the day after Thanksgiving, is the big campaign before Christmas. This is the official day, but in reality, the planning starts much earlier and lasts almost the whole month with different types of messages. It is important to be well organised and to combine the channels properly in order not to miss this opportunity that many users are waiting for - it attracts more attention than the sales!

 

Cyber Monday

The Monday after Black Friday is the Cyber Monday. This day is more oriented to online shopping than to shop discounts, so it works as a good excuse to extend the offers for a few more days (including the previous weekend). The aim is to capture stragglers who have not yet made up their minds, although it can also be celebrated with differentiated discounts.

 

Giving Tuesday

It is celebrated the day after Cyber Monday and serves as a reminder that it is not all about consumerism and that solidarity is also important. You can celebrate Giving Tuesday in many ways: talking about the progress that has been made in CSR throughout the year or starting to support a new project related or not to your sector. This is the time to get users involved, so explain clearly how to collaborate, even if it is only by sharing the campaign.

Source: Really Good Emails

 

Movember

The name comes from the combination of moustache and November and the aim is to give visibility to male diseases. Many men grow moustaches during the month so that, when asked, they can explain the movement. Like many other social initiatives, this is only a small step, just like putting a moustache on the logo: you have to get involved and take action!

Source: Really Good Emails

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