Category: Email Marketing
March has several key days in the corporate calendar, both for online businesses that have to market their products and for service companies that want to position themselves in their market. Therefore, it is always a strategic decision to choose the best time to launch email marketing campaigns. By making a good segmentation, you can also optimise your mailings to achieve better results and not be too insistent.
Here are 10 suggestions for your March marketing campaigns!
1st March is a public holiday in this autonomous community. If you have a business on any of the islands or deliveries may be delayed due to this celebration, let your customers know in time so that they can organise their shopping or find out if the opening hours of shops or offices will vary, especially if it coincides with a long weekend.
Source: Acrelia News
The first Friday in March is a day to remind ourselves of the impact on our mental health of being too digitally aware. Even if your business is online, you can help your customers manage their online time so they can better enjoy the rest of their day - you'll still be there for them!
Source: Really Good Emails
On 8 March, companies dye their logos lilac, but that's not enough. Avoid overly commercial messages or adapt them to the date. Focus on explaining the relevance of women in your company, industry and society in general. Give them a voice and show that you don't just do it on this day, but always.
Source: Really Good Emails
14 March is one of those funny days that can be fun to celebrate, even when your business has nothing to do with mathematics. The date plays with numbers (14 of 3 or 3/14), so you can do it too with a special discount to encourage sales.
Source: Really Good Emails
On the Friday before spring arrives you have the opportunity to take care of your customers' health by explaining the importance of getting a good night's sleep. Sleep problems affect many people and giving them visibility goes beyond saying that your service will give them peace of mind for a good night's rest. You can send them a selection of related products or some tips on how to relax and get a good night's sleep.
Source: Really Good Emails
17 March is a public holiday in Ireland, but it is being celebrated in more and more places. The main colour is green and luck is the theme, so four-leaf clover emojis and rainbows are common, but so is beer. Collect your green products or simply toast with your customers to celebrate the day.
Source: Really Good Emails
The 19th March is marked on the calendars in Spain (in other countries it is celebrated on another day) as the date on which to give a gift to the father. If your products are aimed at adult men, you can send out a list of gift ideas a few weeks before; otherwise, congratulate your customers on the day with an image of your team and their families.
Source: Really Good Emails
20th March is the day of Happiness and also the beginning of spring. The header of your newsletter can blossom with the change of season and take advantage of the new season to announce the novelties of your catalogue for the next months.
Source: Really Good Emails
On 21 March 2006, the first tweet was published on this social network, which until 2023 was called Twitter. Since then, as X, it continues to be a place to share content and seek interaction with its community. On this day, you can remember your social profiles so that your subscribers can follow you there too and gain some exclusive advantages.
Source: Acrelia News
There are several dates in March that can be useful if your company has sustainability as a value: the 3rd is Nature Day, the 5th is Energy Efficiency Day, the 21st is Forest Day, the 22nd is Water Day and the 26th is Climate Day. In addition, the last Saturday in March is Earth Hour. These are all good opportunities to show your concrete actions and not remain just empty words.
Source: Really Good Emails
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