Category: Email Marketing
This month has a very special date that is a good sales boost for many businesses: Valentine's Day. It is celebrated all over the world, although there are also those who prefer to focus on other days less focused on shopping and closer to their corporate values. Take note because there are all kinds of dates in the calendar to take advantage of and add to your planning.
Here are 10 suggestions for your February marketing campaigns!
In February there are two days dedicated to this disease: 4 February against Cancer and 15 February against Childhood Cancer. Both are opportunities to mobilise your subscribers to donate or participate in prevention campaigns, if you prefer to focus on a specific type of cancer (although some have specific global days).
Source: Really Good Emails
7 February is a day that is little known and therefore can be a good way to draw attention to your brand. Sending a letter is also very similar to sending an email, so you can take advantage of the opportunity to have it signed by the company's management, bringing back the digital epistolary genre, for example to discuss the year's plans, if you haven't communicated them yet.
Source: Really Good Emails
On the second Tuesday in February, you can run a campaign to explain to your customers both what your company is doing to keep their information safe and what they can do to avoid falling victim to fraud, for example phishing or smishing. It's important to show that you care about their wellbeing online too, even if it's just in a final section of this month's corporate newsletter.
Source: Really Good Emails
14 February is marked on everyone's calendar several days in advance, so it is possible to make a countdown and teasers to help celebrate in style. Valentine's Day is a date that suits many businesses, especially online shops. If your business is B2B or industrial, explain to your customers why you love them and how you show your love in your services. But, if you want to distance yourself from the romantic component, you can celebrate Galentine's Day, the day of female friendship, on the 13th.
Source: Really Good Emails
27 February can be a good time to recognise the work of these organisations and propose a collection among your employees or donate part of the day's income to the one you normally collaborate with. There are many NGOs raising awareness and contributing to creating a more egalitarian society, focusing on specific issues such as humanitarian aid, environmental protection, gender equality or children's welfare.
Source: Acrelia News
28 February is a celebration of this autonomous community that may be relevant to your shops or parcel delivery times. Send out a notice a few days in advance to join the celebration and notify your customers how it affects them, especially if it falls on a long weekend.
Source: Acrelia News
There is something special about leap years and sending a message on this day can be a way of living it up. It is an occasion that is repeated every 4 years, so you can create a promotion that is different from any other you might have done, for example for Valentine's Day. In addition, it is celebrated on Rare Disease Day (or failing that, on the 28th).
Source: Really Good Emails
February brings together several international days dedicated to animals: the 1st is Greyhound Day, the 17th is Pangolin Day, Whale Day is the 18th and Polar Bear Day is the 27th. Lately the most popular is Groundhog Day, which is celebrated on the 2nd of February, because of its weather forecast and also the 20th is the day to love your pet.
Source: Really Good Emails
The gala of the Spanish Film Awards is variable, being in 2025 on the 8th. You can make a campaign to show your support to the industry in general, a specific film or a specific category you are particularly interested in. Depending on what you decide, it will make more sense to send the campaign earlier or later, once the winners are known.
Source: Acrelia News
This date varies from year to year, but in 2025 it falls in the last week of February. A few days before, you can celebrate it as many schools do: with fancy dress parties. Have a competition among your customers, show how your employees dress up or put a special costume on your product to draw attention to it in a fun way.
Source: Really Good Emails
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