10 ideas for email marketing campaigns in December

Category: Email Marketing

The last month of the year is a good time for many companies to promote shopping days or service renewals. We could say that it is almost peak season in terms of volume of messages, but there are also many holidays, so it is key to have a well-organised sending calendar and thus have time to make the most of the database, commercially and from a branding point of view.

Here are 10 suggestions for your December marketing campaigns!

 

AIDS Day

1 December is a day to support people living with HIV, which can go beyond putting a red ribbon on your logo or newsletter header if it coincides with this mailing day. For example, you can do a fundraiser for one of the organisations involved in helping people living with HIV or research.

 

Day of Persons with Disabilities

3 December is a day for inclusion; to raise awareness and demonstrate the actions your company takes to promote the rights and well-being of people with disabilities. You can celebrate it by interviewing someone from the team or by reviewing what you have achieved during the year, for example in accessibility improvements in the offices or in product development.

 

Puríssima Day

6 December is the Spanish Constitution Day and the 8th is the Immaculate Conception, so it is very common for these two holidays to become a long weekend of one or more days, i.e. a desired prelude to the winter holidays. The week before, or even earlier depending on the calendar, can be a good time for tourism, restaurant and leisure promotions, and some people also take the opportunity to start Christmas shopping. Don't hesitate to communicate your schedules during these holidays!

 

Green Monday

The second Monday in December is a little celebrated date, but key if your business relies on postal delivery because it has been chosen as the last day to ensure that orders arrive before Christmas. Do the maths with your logistics provider and take them into account for a countdown campaign to give the final push to shopping.

 

Human Rights Day

10 December is one of those annual days when it is not advisable to talk about products or services directly, only to focus on brand values and what you believe in. Although it is not an opportunity for direct sales, it does serve as an opportunity for the company's management to launch a message that will resonate with customers and convince them to stay and recommend the brand.

 

Solidarity Day

On 20 December you can show your company's solidarity by publicising a cause in which you (or someone from your team) are involved among your subscribers. You can take the opportunity to ask them directly to collaborate or you can do it for them, for example by donating part of the profits from that day to an NGO. This way, they will feel that you have helped them to make the world a better place and they will feel more attached to your brand.

Source: Really Good Emails

 

Winter

The winter solstice is on 21 December and it is also usually the end, or almost the end, of the school term and the next day is also the day when the jackpot draw is held, so it is a change of season that shares the limelight with other important moments. However, it also serves as a prelude to winter offers or promotions, whether they are products to be given as gifts or not.

Source: Really Good Emails

 

Christmas

The 25 December is too late to send a Christmas greeting, even Christmas Eve can be too late. The most common is to send it a few days before, around the 20th if you don't want to mention the jackpot draw. It is usual to send a message without a commercial tone that reinforces the brand values, although, if necessary, you can also warn of changes in the opening hours of the shops due to holidays.

 

Fools' Day

28 December is a day traditionally dedicated to pranks. Perhaps that is why some people disguise their intentions by publishing them on social networks a few days before. In addition, as not all sectors lend themselves to pranks, it is possible to turn it around and send a message explaining that your special promotion for this day should be taken seriously because there are no tricks behind it.

 

New Year's Eve

31 December may be a working day, but there will be few people looking at their inbox. You can try to get their attention on that day, or the day before, with a New Year's greeting that includes a review of how the New Year has gone, for example in infographic format. This way, it won't be promotional but it will strengthen your relationship for the coming year.

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