10 ideas for email marketing campaigns in August

Category: Email Marketing

It seems like the world comes to a standstill in August, but at the same time it's high season for many sectors. It is possible that some of our subscribers are on holiday and open rates and conversions are affected, but we can adjust the planning of mailings to incorporate more summery messages so as not to lose contact with them. There are a few global days that you may find useful.

Here are 10 suggestions for your August marketing campaigns!

 

Day of Joy

If you already celebrated Yellow Day in June, you may not need to insist on this kind of positive message, but 1 August is the Day of Joy. There are several sectors that can celebrate it: eating with the family, partying with friends, making a romantic plan with your partner or shopping to lift your spirits - everyone deserves to be happy!

Source: Really Good Emails

 

Cat Day

8 August is the only day of the year when you are justified in sending kittens. If it has something to do with your business, congratulations because it's more than justified. If not, you can also include them in your normal mailing with a wink to these little animals, as emojis in the subject line, memes to accompany your news, in the photos of your products... If you prefer, 26 August is the day of the dog!

Source: Really Good Emails

 

Calligraphy Day

The second Wednesday of August is considered the handwriting day. This art seems to be lost with so much digitalisation, so it can fit into your email marketing plan to write a traditional letter to your subscribers or create a phrase that represents your values. Do you have to write it in your own handwriting? Surely, they would be impressed, although you can also opt for a handwriting typography that imitates it.

Source: Really Good Emails

 

Youth Day

They say that youth is a state of mind, so on 12 August you can send a special mailing regardless of the age of your database because we are all young! If you have information about their generation, you can segment and celebrate more specifically. You can also give out to younger members of the team, for example in technical support or customer service.

Source: Really Good Emails

 

Relaxation Day

15 August is the Assumption of the Virgin Mary, but also the day of relaxation. It seems like a good day to promote relaxation, although it's best to post a few days earlier because it's a bank holiday in some countries. You can use a meme to explain how the team relaxes in a busy office, give some tips to help your customers to be more relaxed while shopping on your website or recommend them to take a holiday.

Source: Really Good Emails

 

Photography Day

19 August is photography day and, considering it's summer, one way to keep engagement high is to organise a photo contest. The simplest ones just involve sharing a picture of what your holiday has been like, the more demanding ones make you include the product to give it more prominence. As always in these cases: it depends on the prize!

Source: Really Good Emails

 

Internet and Hashtag Day

23 August is a day of double celebration for online businesses. If you want to run promotions as if they were the last ones of the summer, the Internet Day could be a preview or even a way to test the Cyber Monday offers. If you prefer to run a sweepstakes, you can combine it with social media to benefit both channels.

Source: Really Good Emails

 

Blog Day

The word blog has a certain similarity to the date 31 August (3108) and that is why it is celebrated on this day. Whether you have a blog or not, you can make a post or send a newsletter with a selection of featured articles or a recommendation of relevant, unknown blogs or perhaps from your own subscribers if you have that information in your database. You can thus fulfil the objective of driving traffic to your website or increasing engagement.

Source: Really Good Emails

 

Solidarity Day

Throughout the year, brands join many causes as part of their CSR. In addition, 31 August is Solidarity Day, so you can choose a theme to commit to or explain those actions that are already being carried out. This is a very corporate message, so it should be signed by the head of the company to give it more prestige among customers and subscribers.

Source: Really Good Emails

 

Summer festivities

Summer is a time of festivals, whether in towns or neighbourhoods. With many people on holiday, businesses around festivals are at their peak of the year. Hotels, restaurants and any company linked to leisure should take advantage of this to continue to make an impact on their public. All year round it is important to remove seasonality income, but now is the time when many make their money!

Source: Acrelia News

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