Category: Email Marketing
After the outstanding campaigns of the first quarter of the year, it might seem that there are none worth sending a relevant campaign in April. But the truth is that there are several dates in the calendar that can be very useful to your email marketing strategy because they will allow you to draw the attention of your customers to your brand, products or corporate values. This way, you can continue to cultivate a relationship that will be profitable in the long run.
Here are 10 suggestions for your April marketing campaigns!
April Fools’, celebrated on 1 April is a time to play pranks on customers in those sectors that lend themselves to it. Think of it as an excuse to share a funny moment with them and laugh together at a joke so that they remember your brand.
Fuente: Really Good Emails
7 April is the best day to take care of your customers' health. Explain what you do to protect them or how your services help them stay healthy. You can also apply it to suppliers and employees to show them that they are important to the company and promote healthy activities. Alternatively, on the last Wednesday of the month you can celebrate no-lift or no-stairs day to get active.
Fuente: Really Good Emails
On 15 April, artistic expression of any kind is celebrated. You can display the art hanging in your offices, your employees' favourite works or your packaging as if it were in a museum. You can also create a gallery on your social networks with the proposals sent to you by your subscribers by email and thus establish a link between both channels.
Fuente: Really Good Emails
16 April is a day for your company to shine. You can take the opportunity to tell who undertook this adventure in a talk; let your closest suppliers know, for example, about an outstanding event or service; or ask your clients about their entrepreneurial initiatives and send a summary of their stories.
Fuente: Acrelia News
On 21 April, let your customers shine: ask them for ideas to improve the world, videos to explain their proposals for the sector or images to give new life to your products. Let them explore their creativity and share it with you to add votes in a competition and win a special prize for the day.
Fuente: Really Good Emails
On 22 April the world becomes aware of the importance of caring for the planet. Explain your company's contribution to sustainability and how the manufacturing of your products protects the environment. Also take the opportunity to involve your database and encourage them to contribute by celebrating this day.
Fuente: Really Good Emails
23 April is a day that authors, publishers and booksellers look forward to. Even if your sector is not related to books, you can always recommend some reading, whether it be classics, new releases or your employees' favourites. You can also organise a photo contest for your customers to share images of your products and books. If it suits you better, 2 April is Children's and Young People's Book Day.
Fuente: Acrelia News
On 27 April it's time to show off your good relationship with design. It may have started with the creation of your corporate identity, but it probably continued with packaging updates and now much more often to create the images you share on social media. On this day, celebrate who you are visually or ask your subscribers to submit their ideas for your brand.
Fuente: Really Good Emails
We all have a superhero in us and 28 April is the day to show it. The little details also count and close to your company, among your subscribers, there may be that person who makes the difference. Don't confuse it with the ‘employee of the month’ label, take the opportunity to review your customer database or ask the sales department directly who might deserve a tribute.
Fuente: Really Good Emails
The last Wednesday in April is the day to enjoy silence or, in other words, to raise awareness against noise. Noise can have a negative effect on our health, not just our hearing. That's why you can share with your customers some information about your products or the noise environment in your shops.
Fuente: Really Good Emails
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