10 examples of teaser campaigns to intrigue your contacts

Category: Email Marketing

Arousing curiosity in the subject line is one way to increase open rates, but an intriguing campaign can boost conversions on future mailings. Showing a teaser of what's to come is very useful for events and product launches. It's also a way to make your contacts feel like you're keeping them in mind because you're sharing firsts with them and they can help you let their contacts know what's new with you.

 

Exclusive to customers

Being treated in a special way is something that customers like and, when you offer them a product to try on a preferential basis, it is also a way to get new subscriptions or privileged customers. It is therefore a good idea to explain the steps to be taken, especially if there are subsequent charges involved.

Source: Really Good Emails

 

Mysterious copy

A teaser tells just enough to generate enough interest to keep the recipient intrigued until the day of release. Depending on its importance, several messages can be sent to gradually unveil the information. Or, on the contrary, you can say nothing at all, not even the day before.

Source: Really Good Emails

 

Design games

One way to show without really showing is to apply a filter to the product so that you can't really see what's new. Blurring is a very practical resource because shapes and colours can be perceived, which awakens the imagination to the possible solutions to the enigma of what the new product will be like.

Source: Really Good Emails

 

News alerts

There are teasers that could be used for any product because they show nothing in the image and give no clues in the text. In these cases, it is necessary to take advantage of the typography and corporate colours to maintain the usual style, but a generic image can be added that attracts attention because it is very different.

Source: Really Good Emails

 

Just enough clues

Subject, image and text go hand in hand to crumble the clues that keep the user's interest while they receive the campaigns, letting them know how many days are left before they can find out more about these much-advertised novelties. Including a call to action is optional when there is no booking option.

Source: Really Good Emails

 

Staggered news

When choosing the launch strategy, you can stagger the news in different previews, i.e. on consecutive dates instead of announcing them all at once. In these cases, it should be clearly indicated in the copy so that there is no confusion as to which day is most convenient or of most interest to the user.

Source: Really Good Emails

 

Countdown

By inserting a block of this type from the Acrelia editor, the time of the launch will be updated for all users who see it. This way they will always know how much time is left until the big day, even if they open the message a couple of hours after you send it.

Source: Really Good Emails

 

Waiting list

Sending a message with a preview of what's to come is very informative, but it can also serve to add data to the contacts on your list. By adding a form or new fields to customer profiles, you can get to know them better when you segment and they can be alerted and get priority access to the purchase.

Source: Really Good Emails

 

Website sneak peeks

You can organise a campaign to display the teaser directly in the email or to drive traffic to your website. In this case, you can prepare a persuasive copy that arouses curiosity or go for a simple date and a button that attracts all eyes, including a reinforcement of emojis with googly eyes.

Source: Really Good Emails

 

Social predictions

A teaser email can also be used to liven up social media. If you pose it as a question related to what the user thinks might be new, they can answer it in a thread on your channels or initiate new posts on theirs and extend the reach of the campaign.

Source: Really Good Emails

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