10 examples of content curation in newsletters

Category: Email Marketing

When defining a corporate newsletter, you can choose to send only your own news or also include content from media, companies or professionals that are related in some way to your sector. This is what content curation is all about, keeping up to date on a topic and selecting the most relevant content to share with the audience, in this case our list of contacts. 

Although this process is very common in social networks, email is also a good channel to position yourself as an expert company that sends current recommendations.

 

Manual selection

A curated newsletter is more interesting the more personalised it is perceived. Making a manual selection, especially in sectors where algorithms are very present, is a way to differentiate and humanise communication that subscribers can also see as an added value to the service they have contracted.

Source: Really Good Emails

 

Selecting your content

Segmentation also helps to avoid the perception of an automated message aimed at any user. Including a field in the registration form to collect the interests of subscribers is a good way to establish different sections or thematic profiles in the newsletter.

Source: Really Good Emails

 

Highlights and trends

One way to present the results of content curation is to highlight a relevant piece, perhaps because it talks about our brand or because it serves as a summary of current events. Placing it at the beginning of the message works as a recommendation for the user even above the rest of the trends that are linked later.

Source: Really Good Emails

 

Introduction to the subject

Newsletters with corporate news revolve around a single topic: the company. Curated newsletters, on the other hand, can cover different angles of industry trends. Writing a brief introduction helps to set the context. Explaining why the topic was chosen also results in a more conversational format.

Source: Really Good Emails

 

News with thumbnails

A curated newsletter can also be to the point, without an introduction or headline, to be read in less than a minute if you are in a hurry. In this case, including a small image to accompany the headline and the few words describing it is a good practice to make them more eye-catching.

Source: Really Good Emails

 

List of links

There is no minimum or maximum number of links when it comes to content curation. Nor when it comes to writing a description of each one of them. It is advisable to indicate the reason for the selection, but it can be in the form of a summary or a highlighted quote.

Source: Really Good Emails

 

Books

Curation can also be approached from the point of view of formats, such as videos or books. It is an option that can fit in many sectors because there are always novelties or you can make a historical review or a selection of free ones. It is basic to put the title or the cover, although other additional information can also be added.

Source: Really Good Emails

 

Phrases and quotes

One way of doing content curation is to select sentences from a text because they serve to summarise the most important things, as when underlining on a piece of paper. In digital format, you can include bold, quotes or visually highlight some words. This offers a double reading and, therefore, a higher level of curation.

Source: Really Good Emails

 

Mix of recommendations

In addition to "trends", "inspiration" is a word that often accompanies content curation because each post is used to gather ideas of all kinds. A mix of links, images and tools offers more diversity for subscribers to find value in the newsletter.

Source: Really Good Emails

 

And some self-promotion

What's wrong with adding your own information or some special promotion to the content curation mix? Not at all. It can be anywhere in the communication, depending on whether you prefer to highlight it or have it as another piece of content in the list of recommendations.

Source: Really Good Emails

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